E-newsletters are a great tool to create customer loyalty, to identify you as an expert in your field, and to create repeat customers that can take your business to a whole new level. Its one of the best ways to keep your name in front of the eyes of your clients, your associates, and others that may be in your target market.
E-newsletters/ HTML Email is being widely used by online businesses to attract customers. The concept is; craft a professional email with rich content both in graphic and text form and shoot it through to users subscribed to your mailing list or newsletter. Newsletter design demands precise content and graphics to convey the exact meaning of the communication that happens through them. To bind user interest, the HTML Email needs to be professionally done and of high quality. The colors, text content, special offers if any, product pictures etc. need to be precisely crafted to persuade user to act .