Online business sites constitute a major portion of the Web. People now use the Internet to a great extent to buy or sell goods and services. Online businesses not only need to own and run a site, they also need to market it to convert visitors into buyers. At such a time online marketing comes to your aid.
How do people find you on the Web? Why it isn't easy to draw visitors to your site? Does your site lag behind the competitors? For answers, you need to know how users locate sites. One method is via browsers, which works only if the company or brand is famous or users know the exact URL. But majority of users simply take aid of search engines (Google, Yahoo! and MSN etc), not browsers.