Business cards are the most popular marketing tool of small business, and it's no wonder – they're portable, affordable, versatile and people actually expect you to use them!
Business card is an official presentation that reflects your corporate identity. It can be casual, trendy, formal or informal, depending on the person or company they identify. Depending on services offered and branding strategies company should choose the business card style wisely.
Most formal cards are arranged to preserve the balance and dignity and the informal ones will retain good design and typographic attributes and a less rigid arrangement.
Company name and logo are a must together with the name and title description of the holder. Business cards should be easy to use and provide only required information – Too many lines of text tend to confuse the client, they also make the design look less appealing. |